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Welcome to a new understanding of natural beauty
1,611,450 acres
preserved through Rahua’s legal and financial aid
11,000 hours
spent on the ground by Rahua co-founder Fabian Lliguin
+30% of profits
donated to conservation and philanthropy in 2024
Over 2,500 jobs
created for women to harvest and process Rahua Oil
The story of Rahua began in the Amazonian rainforest, where co-founder Fabian Lliguin — who was born and raised in Ecuador — found himself enamored with the long, lustrous hair of the women in the communities where he was volunteering his time. Back in New York, he was a hair stylist, but he knew these women weren’t frequenting salons or treating their hair with any of the expensive products he’d share with his clients in the city. The secret was rahua oil, pressed from the nut of a tree that’s native to the region, and rich in omega-9s and a host of other potent, bioactive compounds. Fabian brought the oil back to his salon, and together with his wife Anna, decided to create Rahua to bring this astonishing ingredient to everyone.
But Fabian and Anna had also witnessed firsthand the damage that exploitation had caused to indigenous rainforest communities, and so dedicated their company to providing these tribes the financial and legal resources they needed to protect their home, and their way of life. Almost 20 years into this mission, over one million acres of the Amazon rainforest have been permanently protected thanks to Fabian, Anna, and everyone who has ever purchased from Rahua.
Our Ingredients
When we’re children, we’re taught that similar things belong together. So it’s strange that somewhere along the line we decided to entrust our hair and skin to synthetic, petroleum-based ingredients developed in labs and tested on helpless animals, when the obvious answer was right in front of us all along. Nature provides us all the nourishing compounds we need, if only we’d take a moment from our busy lives to pay attention. That’s what the indigenous people of the Amazon have been doing for thousands of years, of course: paying careful, deliberate attention to nature. We’re simply catching up.
Our Products
So many formulations on the market offer effects that don’t last and can even create new problems. Rahua doesn’t cover up—it corrects with products that deeply penetrate to leave your hair strong and shiny and your skin and scalp soothed, calmed, and restored. And because Rahua’s formulations are highly concentrated, you will use less to get superior results.
Our Founders
Rahua was founded in 2008 by Fabian Lliguin, a Vidal Sassoon-trained hairstylist, and Anna Ayers, a fashion trend forecaster, to create a business that went above and beyond to protect the Amazon rainforest and preserve the cultural traditions of the people who live there. By making nature’s most potent ingredients more accessible, they’ve invited the world to share in their mission and enjoy the dramatic benefits that botanically-based hair and body care can offer.
To further their work in the Amazon, they’ve also founded EcoAgents, a nonprofit organization dedicated solely to the conservation of rainforests while supporting the livelihoods of the indigenous communities that inhabit them.
